Senior Marketing Strategist | Agency | Hybrid in London, Ontario | $80,000-$100,000 + Benefits
  
The Company:
  
This full-service agency strives to do, and be the absolute best for their clients, reaching for the stars and never saying no- making the impossible, possible! Join their ever-growing team, and work in a friendly, autonomous, and collaborative environment, which treats both clients, and staff like family.
  
The Role:
  
The Senior Marketing Strategist is a pivotal role within our full-service advertising agency, responsible for conceptualizing, developing, and implementing strategic marketing initiatives that drive client growth and maximize ROI. This position requires a blend of creative thinking, analytical prowess, and client relationship management skills to deliver impactful marketing campaigns across multiple channels. The company is looking for a collaborative, and motivated person to join their team, and assist them in ensuring the wishes and visions of their clients become a reality.
  
Responsibilities:
  

• Lead the development of comprehensive marketing strategies tailored to meet client objectives and target audience needs.
• Conduct thorough market research, competitor analysis, and consumer insights to inform strategic recommendations and campaign concepts.
• Conceptualize and develop integrated marketing campaigns across traditional and digital channels, including print, broadcast, digital display, social media, email, and content marketing.
• Conduct regular client meetings to present marketing strategies, campaign updates, and performance reports, and solicit feedback and Act as a trusted advisor to clients, providing strategic guidance and recommendations to optimize marketing efforts and achieve business objectives.
• Conduct comprehensive market research to stay ahead of industry trends and gather insights that inform client strategies. This includes analyzing competitor strategies, identifying market opportunities, and understanding emerging consumer behaviors.

  
Requirements:

• Bachelors Degree in Marketing, Digital Marketing or related field.
• 7+ years experience working in the marketing space.
• Agency experience, B2B and B2C experience.
• Solid experience working across traditional and digital marketing space, with solid experience with SEO, SEM, Paid Media, Analytics, Google Ads, Meta, and more.
• Proven successful track record of their strategic planning abilities, with exceptional skills in media buying and digital advertising planning.
• Strong analytical skills and proficiency in marketing analytics tools such as Google Analytics, Adobe Analytics, etc.
• Excellent communication skills, both verbal and written, with the ability to articulate complex ideas and strategies to clients and internal stakeholders.
• Leadership qualities with experience mentoring and leading teams to achieve common goals.
• Ability to thrive in a fast-paced, collaborative environment while managing multiple projects simultaneously.

  
If you’re looking to join a fun and collaborative team based, don’t hesitate in putting forward an application! To automatically receive notifications upon new roles and market updates, follow our LinkedIn page: https://www.linkedin.com/company/white-bay-search/
#welcometowhitebay