Marketing Specialist | Construction | B2B | Edmonton | $65,000 - $85,000 

The Company:

Work with one of Western Canada’s largest window and door manufacturers, servicing consumers, contractors and retailers. Headquartered in Edmonton, its not just innovative manufacturing and design that places them on the list of Canada’s Best Managed Companies - it’s their people.  

The role: 

The Marketing Specialist will work with the internal marketing team and be responsible for the development and execution of the marketing strategy for the company overall. You are a strategic, creative, and agile individual who is willing to go the extra mile to get the job done. You are passionate about both B2B, B2C, and Product Marketing and you have an advanced understanding of brand.

Responsibilities 

• Manage the marketing efforts for specific projects, to develop/execute all brand-related work; and work closely with various suppliers (i.e. freelancers, agencies, printers, media, etc.).
• Implement effective tactics to support the business goals of our four customer segments – Dealers, Builders, Commercial, and Homeowners.
• Focus on work such as product branding, brochure/collateral development, showroom conceptualization and execution, vehicle decals and building signage, video storyboarding, product displays, website, strategy, and brand refinement.
• Contribute to the overall development of the strategic marketing plan under the leadership of the Marketing Manager
• Develop marketing campaigns and ensure quality control and project adherence to overall business objectives.
• Work directly with Salespeople and leaders in driving marketing activities for select customer groups.
• Build and sustain relationships with all stakeholders, including third-party providers such as agencies, freelancers, media buyers, and merchandise providers.
• Execute brand-related marketing projects that support our four main consumer groups.
• Oversee website content updates in Content Management System (e.g., Web Flow)
• Plan and execute branding tactics, including but not limited to showrooms, tradeshows, truck decals, building signage, product displays, literature and collateral, website, lead management, campaigns, advertisements, etc.
• Participate in providing an exceptional customer experience by anticipating issues and responding to opportunities/challenges in a timely manner

Requirements: 

• Well-organized with the ability to prioritize work and contribute in a fast-paced environment.
• Ability to think both strategically and tactically.
• Excellent written and verbal communication skills.
• Agility – you can think on your feet, learn fast, and grow your skill set where required.
• Flexibility to work as per business requirements
• 5+ years of marketing experience with an Undergraduate degree
• Experience with CRM systems and CMS (e.g. WordPress, Web Flow, Salesforce)
• Experience in B2B Branding is preferred. • Event coordination experience is an asset.

If you’re looking for an opportunity to join a cutting-edge environment, working on some of the most exciting campaigns, don’t hesitate in putting forward an application! To automatically receive notifications upon new roles and market updates, follow our LinkedIn page: https://www.linkedin.com/company/white-bay-search/