Headline: Drive GTM Success for a MarTech Scaleup on a Mission to Transform B2B Marketing

The Company

Calling all GTM specialists! Join a fast-growing SaaS scaleup that is revolutionising the way B2B companies market themselves. This team of passionate and driven individuals is on a mission to transform B2B marketing with innovative technology solutions. As the Go-To-Market (GTM) Specialist, you will play a pivotal role in driving the success of cutting-edge marketing technology products, contributing to the company’s rapid growth and industry impact.

Key Responsibilities

• Develop and execute comprehensive go-to-market strategies that drive product adoption, customer acquisition, and revenue growth.

• Collaborate closely with product, marketing, and sales teams to ensure a seamless and cohesive customer experience.

• Conduct market research and competitive analysis to identify opportunities for product positioning and differentiation.

• Create and deliver impactful messaging and positioning for new product launches and ongoing marketing campaigns.

• Work with cross-functional teams to develop sales enablement materials, including presentations, case studies, and training programs.

• Monitor and analyze key performance metrics to measure the effectiveness of go-to-market strategies and make data-driven recommendations for improvement.

• Engage with customers and industry stakeholders to gather feedback and insights, using this information to refine and enhance go-to-market strategies.

Desired Skills and Attributes

• Proven experience in developing and executing successful go-to-market strategies, preferably within the MarTech or SaaS industry.

• Strong analytical skills with the ability to leverage data and insights to inform decision-making and optimize strategies.

• Excellent communication and collaboration skills, with experience working in cross-functional teams.

• Creative thinker with a strategic mindset and a passion for innovation and continuous improvement.

• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects and priorities effectively.

• Deep understanding of B2B marketing principles, market trends, and competitive landscape.

• Proven track record of driving product adoption and revenue growth through effective go-to-market strategies.

Why Join?

This is a unique opportunity to join a high-growth MarTech scaleup at a critical stage of its development. You will be part of a passionate and innovative team dedicated to transforming the B2B marketing landscape. This role offers a competitive salary package, including super and bonus, providing you with a stake in the company’s success. You will have the chance to make a meaningful impact, drive significant growth, and shape the future of MarTech. If you are a strategic thinker with a passion for marketing technology and a track record of success, this is the perfect role for you.

Apply now and one of the White Bay team will reach out to you very soon.

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