My area of expertise:

I recruit across the Digital landscape – Sales & Account Management, CX & Service Design, Product Design & Management, Digital Marketing, Digital Media & Creative Advertising. I’m an Ex - Digital Strategist (Accenture/EY) turned Digital Recruiter with 8 + years experience in Digital, I now leverage my industry knowledge to consult back in a recruitment capacity, delivering exceptional Digital Talent to my clients.

Life before White Bay:

I was born and raised in South Africa before moving to Australia when I was 8 years old. I grew up in the Sutherland Shire (God’s Country) in my early days before moving to the North Shore.

I studied Commercial Strategy & Marketing at UOW before going on to complete my Masters in Management at USYD, where I specialised in Digital Strategy & Marketing. My career took on the natural path of Digital Consulting for companies like Accenture and Ernst & Young where I progressed my role through consulting services, strategy & implementation, Digital, Product & Customer Expereince.

My recruitment special power is:

I’ve been on the client side and candidate side and I think when it comes to finding the perfect person for the role there is much more than “skills/experience” that I’m looking for!
I look for “culture fit/add” and that is through taking my time to understand each and everyone of my clients and candidates. After all if you’re spending 40+ hrs a week in you want it to feel like home right?

Random fact about me:

I’m a strong advocate for Men’s Mental Health, This passion lead me to setting up a Men’s Personal Care & Grooming company with our core vision being to create awareness on this important topic. Luckily our MD is also a big advocate for this endevaour and happy for me to spruik my site here: