Regional Product Marketing Manager | Travel Industry | GTM | Hybrid (Toronto) | $120K - $140K + Bonus (10%)

The Company:

This travel group spans the entire globe. From humble beginnings in 1982, when it was first incorporated, the company's remarkable growth positions it as one of the world's largest suppliers of travel services and products. With over 5000 staff worldwide, their team is always growing, with some of the most talented people in the industry! This role would sit on the B2B side of their organisation, focusing on corporate travel, solutions, meetings and events. With a global B2B marketing team of just under 100 people, this is an opportunity to join the adventure, a travel powerhouse, a company that’s been exploring the world for decades!

The role:

This is a hugely exciting position. With the Product Marketing function being a relatively new division for the business globally, this will be the first Regional Product Marketing Manager for North America. Pave the way, set up processes and establish best practices for this well-known travel brand, one that’s been flourishing in North America for 15+ years. The focus of this North American based role is to bridge the gap between internal regional Product Owners, Marketing Comms, Sales, Account Management, and additional global stakeholders. The purpose of the role is to ensure they develop a market-leading product strategy & communicate effectively the market positioning, product messaging & competitive differentiation of their core technology service solutions.

Key Requirements:

• 5+ years experience in mid - senior product marketing, or having held a similar position working across tech and supporting services industries.
• Experience in product lifecycle/customer lifecycle management and new product development methodologies
• Experience working with and preparing pitches for industry analysts, C Suite and high value customers
• Experience in analytics and insights
• Strong project management skills
• Strong stakeholder management skills
• Exposure to the travel industry (B2C or B2B)

Key Responsibilities

Go to Marketing Planning:

• Overall Marketing strategy for regional product
• Marketing programs to deliver on yearly/quarterly priorities based on business performance
• Grasp and translate technical capabilities into our product story focused on customer solutions
• Provide insights for future regional product requirements (and feeds to global Product teams)
• Create solutions/bundles to deliver to target audience needs
• Creates content for Product to address marketing priorities
• Prioritise offerings/solutions for explicit focus within a campaign
• Ensures that all routes to market are enabled in the campaign content executed through marketing team in region (thought leadership/solutions/offerings) and route expectations to follow-up on leads generated
• Provide subject matter expertise to customer facing teams

Customer & Market Insights/Product Lifecycles

• Champion 'the customer' with internal and external teams
• Support the creation of customer insights for the product, including the provision of data and insights from qual and quant data;
• Drive the regional delivery of product insights and analysis (and feeds to global Product teams)
• Competitive landscape analysis leveraging internal and external resources
• Customer value proposition for product / solutions
• Identifies target audience messaging and priorities
• Create and deliver customer life cycle programs to enable retention
• Conduct relevant research in partnership with global resources to determine market opportunities

Product Manager & Key Stakeholder Relationship:

• Works with global product marketing & product managers to distill customer insights for collaborative product innovation.
• Collaborates and links with marketing peers to ensure proper timing and alignment of all marketing efforts.
• Provides business with monthly updates on theme/campaign performance and additional help/content required to achieve business objectives.
• Effectively plan GTM strategies with external parties such as content providers and technology partners (Serko, Expense providers etc)
• Works closely with external technology partners for locally required solutions and communication plans. In some instances becomes global lead for technology partner sharing updates internally to stakeholders
• Works closely with customer facing teams to enable them to effective communicate our product story and developments to solve customer needs

Competitive Enablement :

• Support sales through the sales cycle when product expertise is required
• Works directly with sales directors, bid writers, enablement teams, AM’s, Customer Success & Ops, Marketing and PR and communicates objectives to relevant marketing groups to ensure alignment
• Coordinating development of marketing assets and training materials (in cooperation with Marketing and sales enablement)

Benefits Include:

• Generous paid time off policy
• Hybrid working model
• Travel perks/discounts
• Health & Wellness Programs and Employee Financial Wellness Services
• National/International Award Nights and Conferences
• Group benefits including extended health care, dental and vision, gender affirming care, fertility care
• Insurance including life, AD&D, critical illness, long term disability
• Employee Assistance Program
• RRSP/RPP with matching
• Tuition Reimbursement Program
• Employee Share Plan – Ability to purchase company stock with partial company match, subject to terms and conditions
• Global career opportunities in a network of brands and businesses

If you’re looking for an opportunity to join a cutting-edge environment, working on some of the most exciting applications and technology in the business, don’t hesitate in putting forward an application! To automatically receive notifications upon new roles and market updates, follow our LinkedIn page: https://www.linkedin.com/company/white-bay-search/

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