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Product Marketing Manager, FinTech

Job description

Headline: PMM needed for a FinTech Unicorn on the Verge of IPO

The Company

Join a dynamic Series B FinTech startup that is poised for explosive growth and an imminent IPO. This company is a trailblazer in financial technology, innovating solutions that reshape the industry landscape. They are on the lookout for a strategic and creative Product Marketing Manager to join their forward-thinking team. This is an exciting opportunity to be part of a company at the forefront of FinTech innovation, where your contributions will have a significant impact.

Key Responsibilities

• Develop and execute comprehensive product marketing strategies that align with company goals and drive product adoption.

• Craft compelling product narratives and positioning that resonate with target audiences and differentiate our offerings in the market.

• Collaborate closely with cross-functional teams, including Product Management, Sales, and Customer Success, to ensure cohesive and impactful marketing campaigns.

• Utilize data-driven insights to inform marketing strategies, optimize campaigns, and measure their effectiveness.

• Create and deliver engaging content for various channels, including web, email, social media, and events, to support product launches and ongoing marketing efforts.

• Conduct market research and competitive analysis to identify trends, opportunities, and threats, and use this information to refine product positioning and messaging.

• Train and inspire sales teams with the tools and knowledge they need to effectively sell the product and communicate its value proposition.

Desired Skills and Attributes

• Proven track record in Product Marketing or Product Management, preferably within the FinTech or technology sector.

• Strong storytelling skills with the ability to craft compelling product narratives that captivate and engage target audiences.

• Excellent analytical skills, with the ability to leverage data to drive marketing decisions and measure campaign success.

• Effective communication and collaboration skills, with experience working in cross-functional teams.

• Creative thinker with a strategic mindset and a passion for innovation and continuous improvement.

• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

• Strong understanding of the FinTech industry, market trends, and competitive landscape.

Why Join?

This is a unique opportunity to join a high-growth FinTech startup on the verge of an IPO. You will be part of a passionate and driven team dedicated to transforming the financial technology landscape. This role offers a competitive salary package, including super and equity, providing you with a stake in the company’s success. You will have the chance to make a meaningful impact, drive significant growth, and shape the future of FinTech. If you are a strategic thinker with a creative flair and a passion for innovation, this is the perfect role for you.

Apply now and one of the White Bay team will reach out to you very soon.

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