Paid Media Specialist | Google/Meta Ads | Ecommerce Agency | 100% remote (ET Hours) | $70,000 - $80,000 + Benefits

The Company

They are a fast-growing digital marketing agency with a strong track record of helping businesses in sectors like healthcare, eCommerce, and professional services thrive. Their focus is on measurable growth through data-driven strategies across paid and organic channels. They pride themselves on a culture that values collaboration, adaptability, and innovation.

The Role

They are looking for a SEM Specialist with expertise in Google Ads and Meta Ads to join their team full-time. This individual will play a key role in managing and scaling advertising campaigns for a variety of clients, while also driving measurable improvements in performance. The ideal candidate will have prior experience at scale, working with top-tier brands who average a spend of $200k/month.

The Responsibilities

• Oversee advertising campaigns across Google and Meta platforms, including Search, Display, Shopping, YouTube, Performance Max, and others.
• Conduct keyword research, refine audience targeting, and manage negative keyword strategies.
• Write, test, and optimize ad copy and creative to improve click-through rates and conversion outcomes.
• Set up, manage, and troubleshoot conversion tracking using tools like GA4, Google Tag Manager, and platform-specific tracking systems.
• Analyse campaign data and performance indicators such as CTR, CPC, ROAS, and CPA, and prepare clear, actionable reports.
• Implement advanced tactics including retargeting campaigns, audience segmentation, and automated bidding strategies.

The Requirements

• Minimum of 3 years’ direct experience managing Google Ads and Meta Ads campaigns.
• Google Ads Certification is mandatory.
• Strong knowledge of GA4, Google Tag Manager, and conversion tracking best practices.
• Previous experience in a digital marketing agency setting is preferred.
• Familiarity with Meta Ads required; experience with additional social platforms is a strong plus.

This is a remote role working ET hours, offering exposure to a key portfolio of clients. They provide a collaborative, growth-focused environment where new ideas are encouraged and there is genuine room to expand into broader cross-channel paid media responsibilities. If you’re excited by the challenge of scaling campaigns, delivering measurable results, and working with a forward-thinking team, apply today and bring your expertise to a place where it will truly make an impact.

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