Growth Marketing Lead – E-Commerce Beauty Brand | Hybrid in Edmonton | $85-110k + Bonus

The Company:

This rapidly expanding e-commerce brand, headquartered in Edmonton, is redefining the beauty and wellness space with thoughtfully designed, high-performing products that elevate the everyday. With an emphasis on customer experience, data-backed decisions, and creative innovation, the team is deeply committed to building a brand that resonates. The culture is agile, collaborative, and fuelled by ambition—with plenty of room for entrepreneurial thinkers to thrive.

The Role:

As the Growth Marketing Lead, you’ll take ownership of the company’s paid digital strategy—steering acquisition campaigns across Meta, Google, TikTok, and emerging platforms. With a strong focus on ROI, this is a high-impact role where performance marketing meets creativity and experimentation. You'll partner closely with in-house creatives and external collaborators to deliver fresh, conversion-driven campaigns that accelerate brand growth and customer engagement. This is a rare opportunity to lead strategy and execution for a brand with a cult following and bold expansion plans.

What You’ll Do:

• Own and scale multi-channel paid media campaigns across Meta, Google, TikTok, and Instagram
• Strategically manage budgets, optimize spend, and increase overall marketing efficiency
• Use performance data (ROAS, CPA, CTR, CVR) to continuously refine campaigns
• Collaborate with design and content teams to produce thumb-stopping creative
• Run A/B tests to enhance targeting, messaging, and funnel performance
• Identify and test new paid acquisition channels and tactics
• Drive full-funnel growth—partnering on CRO and lifecycle strategies to improve conversion and retention
• Stay sharp on platform trends, algorithm shifts, and competitor activity

What You Bring:

• 4–6+ years of hands-on experience running and scaling paid media campaigns (Meta, Google, TikTok)
• A track record of driving measurable e-commerce growth, ideally within a DTC or Shopify-based brand
• Working knowledge of Shopify, Klaviyo, Webflow or similar tools
• Strength in analytics and reporting, with confidence interpreting performance metrics to drive action
• Familiarity with CRO best practices, testing frameworks, and customer journey mapping
• Bonus: Copywriting experience or involvement with influencer/UGC strategies

This is a high-ownership role within a company that celebrates curiosity, creativity, and continuous learning. If you're passionate about growth and want to help shape the future of a standout Canadian e-commerce brand—apply now.

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