The Company

Nestled in the heart of Edmonton, our client is a driving force in the realm of digital product and web development. Renowned for their strategic prowess and commitment to excellence, they are a trailblazer in crafting impactful mobile and web solutions. Situated amidst the dynamic energy of Edmonton, this company fosters an environment where creativity flourishes, and professionals are empowered to unleash their potential.
 
 
The Role

As a Growth Marketer, you will be responsible for the development and execution of marketing and acquisition strategies to bring in sales-qualified leads. This is a new role for the team and will be a key member of the business development team, working closely on developing strategies. You will be working with others to develop a strategic plan to reach sales goals and content and paid advertising. Using your marketing wisdom, you will guide the team on utilizing the right marketing channels. 
 
 
Responsibilities:

• Develop strategies and tactics to visibility and drive qualified traffic to the client's website.
• Develop and maintain marketing performance dashboards to track KPIs and visibility on budget focusing on growth
• Deploy successful lead-generation campaigns and own their implementation from ideation to execution, including the selection and coordination of any vendors as required
• Use a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns
• Developing a strategy for the client at key conferences and events in their positioning verticals
• Content creation and management for the client website. 
• Suggest and manage paid media budgets
• Research markets to identify new opportunities
• Maintain a strong online company voice through social media
• Set and monitor ROI and KPIs
• Stay up-to-date with industry trends and audience insights 
• Being a contributor in sales meetings and assisting in meeting goals through ideation. 

 
Requirements:

• 3+ years experience creating and implementing marketing strategies for B2B companies
• Hands-on experience in creating and managing paid media campaigns across social media and digital channels
• Experience with audience and lifecycle marketing, including working with customer data platforms, email and CRM software
• Excellent analytical skills with a strong understanding of how to tie marketing efforts to sales-qualified leads
• Experience with Hubspot is an asset
• Experience working in an agency environment is an asset 
• Exceptional communication skills to turn data and insights into compelling cases for marketing experiments
• Experienced and technically proficient in Google Analytics, Google Ads, and a variety of social media marketing tools

Apply Now:

If you’re looking for an opportunity to join an innovative team, working on some exciting and creative projects for one of the biggest companies in the world, don’t hesitate in putting forward an application! To automatically receive notifications upon new roles and market updates, follow our LinkedIn page: https://www.linkedin.com/company/white-bay-search/


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